In today’s multi-media advertising world, audio commercials are often treated as an afterthought – but at Human Touch Creative, we strive for audio masterpieces that capture attention and leave a lasting impression.
Scott Thomas is the founder and Creative Director of Human Touch Creative. He has written, voiced and produced literally thousands of audio commercials for hundreds of clients – but his most well-known ads are for Safetouch Security Systems.
safetouch security: a radio success story
If you’ve spent any time in the Southeastern United States, there’s a good chance you’ve heard a couple of bumbling crooks on the radio, declaring their hatred of Safetouch Security. Hard to believe it, but these two goofballs first started getting foiled by Safetouch with their debut radio commercial back in July of 1997.
These commercials are textbook examples of how memorable advertising can amplify a company’s brand. In this case, HTC takes clever writing and a Theater-of-the-Mind approach to create scenarios that consistently bring the message home: crooks stay away from Safetouch houses!
Not many campaigns (radio OR TV) maintain success for decades, but these two crooks have stood the test of time, and continue to be a wildly successful branding campaign for the company.
ridiculously versatile
the following is A CURATED SELECTION of Safetouch Commercials Over the Years:
